Business and Social Science
- Cambridge National in Enterprise and Marketing
- Examining Board: OCR
- Key Person: Mr Mitchell [email protected]
- Cambride Technical Business Studies
Statement of Intent
Business Studies at St Marys is a very popular and successful subject and one of the most interesting, relevant and varied subjects available. Business is all around us and we are all consumers who are impacted by business or government decisions. The Business curriculum is designed to inspire students, leading them to discover, question and understand businesses, both in the present day and the future. Business students might see the path into employment, entrepreneurship or further study from the creative and informative learning journey they undertake Newspaper and television headlines offer continual reminders of how important the business world is to us all. In recent years much attention has been directed to issues such as fair trade, business ethics, global warming and the credit crunch. Television programmes like “The Apprentice” and “Dragons’ Den” show how exciting it can be to be involved in business. At Level 2 you will become skilled in making decisions, being creative, solving problems, understanding finance, dealing with data, communicating and working as part of team. This course can help you prepare for further and higher education. At Level 3 students study the Cambridge Technical Extended Certificate which is one of the most successful Vocational subjects run by the Academy. Students can either start from scratch or build upon the knowledge they learnt at Level 2 in order to deepen their knowledge of the business world and prepare them for either higher education or to enter industry.
Curriculum Map
Year 10 Overview
In Year 10 students complete their first unit of coursework in order to ensure they are engaged with a subject they have not studied prior to Level 2. The coursework learning objectives run in order as this is the nature of the coursework they complete and prior tasks are required and the tasks following build from this knowledge and research. R068 must be completed before the students are able to begin R069 as this uses the previous work to create and inform their pitch.
Year 10 Topics
Subject Overviews
Menu
Autumn Term
Lent Term
Summer Term
Autumn Term
R068
LO1 – Market research
LO2 – Market segmentation/Customer profiles
LO3 – Designing a product
Lent Term
R068 and R069
R065:
LO4 – Costs, profit and breakeven
LO5 – Risks
R069:
LO1 – Branding
Summer Term
R069:
LO2 – Promotion
LO3 – Pitching skills and presentation of pitch
Year 11 Overview
In year 11 the students continue to complete their R069 coursework in order to present a business pitch to a panel of experts and then evaluating the business idea and their performance in the pitch
Students then develop their understanding of business by focusing on the examined unit R067. This takes them through a journey of starting as an entrepreneur and looks at the risks and rewards of starting a business followed by the skills and knowledge they need to be successful. Students will learn to evaluate situations based on case studies and provide recommendations.
Year 11 Topics
Autumn
Lent
Summer
Autumn
R069:
LO3 – Pitching skills and presentation of pitch
LO4 – Evaluation of pitching skills and the business proposal
R067:
LO1 – Entrepreneurs
LO2 – Market research and market segmentation
LO3 – Financial calculations
Lent
R066
LO4 – Marketing (Inc: marketing mix, advertising, promotion, public relations, how to sell, product life cycle, extension strategies and pricing strategies)
LO5 – Types of ownership, sources of finance and support for entrepreneurs
Summer