St. Mary's

Media Studies Curriculum Map

Statement of Intent

The media is often referred to as the fourth estate. Power in most democratic countries is divided between the legislature, executive and judiciary. By including the media within this list, it shows the power of the modern media in influencing the political system and the lives of all of us. The media is immensely powerful and pays a central role in contemporary society and culture. Our views of the world around us are often shaped by the media that we consume. It also helps us communicate with one another and allow us to create our own narrative to others. The economic importance of the media is also unquestionable as media industries employ large numbers of people around the world. It is an ever growing global monopoly.

Students have the option to study the Eduqas specification at both GCSE and A level. The course centres around the study of set products from a range of media platforms; print, television radio and e media which includes the study of video games. They are encouraged to critically analyse and evaluate these through the use of subject specific vocabulary and the study of key media theorists. Students develop their skills in critical thinking and their knowledge and understanding of a range of media issues such as representation, political bias and the use of new technologies. Students will also study the historical, political and social context surrounding media products and the influence that these contexts have on the creation and consumption of the media product. Students will be able to make informed judgements and draw conclusions not just about the set texts but also any new media products that they are presented with. In addition to the written examinations, which form 70% of the course, students are also able to create their own media product (s) from an industry brief. This can be either as a print, audio visual or website.

Through the study of Media, students at St Mary’s have a greater awareness of the world around them which prepares them for the world of work but also opens their eyes to the global village that is the media and, as such, develops both their cultural capital and enables them to be global citizens.

Year 10 Curriculum Map

Foundations

Students are introduced to core media concepts and learn how to analyse media products such as magazines, advertising, newspapers, radio, and video games.

Course introduction

Core concepts: media language, representation, industry, audience

Magazines

Pupils study two magazine front covers

Media language; representation; analysis of print texts

Print Advertising/Film marketing

Students study 2 print adverts and 2 film posters

Semiotics; persuasive techniques; representation; context

Newspapers in depth study

Industry; ownership; bias; audience

Radio and Video games

Students study a radio programme and a video game franchise

Audience; regulation; public service broadcasting

Industry; audience interaction; regulation; participation

Coursework

Students respond to an Industry brief and create a piece of coursework in response to it.

AO3 Create media products for an intended audience, by applying knowledge and understanding of the theoretical framework of media to communicate meaning. The table below shows the weighting of each assessment objective for each component and for the qualification as a whole.

AO1 Demonstrate knowledge and understanding of: • the theoretical framework of media • contexts of media and their influence on media products and processes.

AO2 Analyse media products using the theoretical framework of media, including in relation to their contexts, to make judgements and draw conclusions.

Year 11 Curriculum Map

Application

Students apply their knowledge to in-depth study of television and the music industry, while developing their own media production skills through coursework.

Coursework

AO3 Create media products for an intended audience, by applying knowledge and understanding of the theoretical framework of media to communicate meaning. The table below shows the weighting of each assessment objective for each component and for the qualification as a whole

Crime Drama

Students will study two texts; one current programme and an excerpt from a historical text

Genre; narrative; representation; industry

Historical vs contemporary analysis; context

Crime Drama Cont/ Music video

Students will study two music videos, one from the past and one from a current artist. They will also look at the website for the contemporary artist

Representation and language

Industry; marketing; star image; digital platforms; audiences

Music video

Students will study a further music video and website of a contemporary artist

Representation and language

Industry; marketing; star image; digital platforms; audiences

Summer 

Revision

Synoptic application; exam technique; extended responses

AO1 Demonstrate knowledge and understanding of: • the theoretical framework of media • contexts of media and their influence on media products and processes.

AO2 Analyse media products using the theoretical framework of media, including in relation to their contexts, to make judgements and draw conclusions.

Year 12 Curriculum Map

Expansion

Students deepen their understanding of media theory and explore a wider range of media forms including advertising, music video, film, and radio, alongside beginning coursework.

Autumn 1

Advertising and Marketing

Students study 3 adverts

Autumn 2

Newspapers and Video games

Lent 1

Newspapers

Music video

Lent 2

Film

Radio

Summer 1

Introduction to coursework

Students respond to an Industry brief and create a cross media production using one of the following

Television/Magazine/Film Marketing/Music Marketing/Film Marketing

This should use 2 of the following platforms:

Print/Audio Visual/Website production/emedia

Summer 2

Component 1 revision and assessment

Continuation of coursework

Key areas of focus

Key concepts and theorists.

Representation

Audience

Industries

Language

AO1 Demonstrate knowledge and understanding of: • the theoretical framework of media • contexts of media and their influence on media products and processes.

AO2 Apply knowledge and understanding of the theoretical framework of media to: • analyse media products, including in relation to their contexts and through the use of academic theories • evaluate academic theories • make judgements and draw conclusions

Key areas of focus

AO3 Create media products for an intended audience, by applying knowledge and understanding of the theoretical framework of media to communicate meaning.

Year 13 Curriculum Map

Mastery

Students refine their analytical and evaluative skills, complete their coursework, and develop synoptic understanding across all media forms in preparation for final examinations.

Autumn 1

Coursework completion

Autumn 2

Component 2
Television

Lent 1

Component 2: Magazines and E media

Lent 2

Component 2: Magazines and E media

Summer 1

Component 1
revision

Summer 2

Component 1
revision

Key areas of focus

AO3 Create media products for an intended audience, by applying knowledge and understanding of the theoretical framework of media to communicate meaning.

Key areas of focus

Representation

Audience

Institution

Language

AO1 Demonstrate knowledge and understanding of: • the theoretical framework of media • contexts of media and their influence on media products and processes.

AO2 Apply knowledge and understanding of the theoretical framework of media to: • analyse media products, including in relation to their contexts and through the use of academic theories • evaluate academic theories • make judgements and draw conclusions.

Revision of all relevant theories

Key areas of focus

Exam practice and revision